At his most playful, hes capable of synthesising sound and tunesmanship to produce music thats the equivalent of a modern-art mural.
Thavam Audio Launch Movie Portal ProvidesView7Media is the movie portal provides the todays tamil cinema news, reviews about the film, Tamil celebrity gossips and kollywood latest updates.Thavam Audio Launch Download The AppCareers at Behance Adobe Portfolio Blog Portfolio Reviews Creative Career Tips Download the App iOS Apps Android Apps.I is the soundtrack album to the 2015 Indian romanticthriller film of the same name written and directed by S. Shankar. A. R. Rahman had composed the original songs and background score for the film. The album consists of seven tracks, which include a remix and a reprise. Recording of the songs began in 2012 and was completed by 2014. Songs in the film vary in genre like EDM, bhangra, opera, urban. ![]() The original version of the album was released on 6 September 2014. The audio was launched at a grand function with Arnold Schwarzenegger as the Chief Guest. The Hindi version of the album was released at a promotional event held in PVR, Mumbai on 31 December 2014. The Telugu version of the album was released digitally on the same day. The soundtrack as well as the score received a very positive critical reception and it was declared one of the top twenty best selling albums of 2014 by iTunes India. At the 2016 Filmfare Awards, A. R. Rahman won the Filmfare Award for Best Music Director whereas lyricist Madhan Karky won Filmfare Award for Best Lyricist for his lyrics to the song Pookkalae Sattru Oyivedungal. ![]() Lyricist Kabilan was nominated for Filmfare Award for Best Lyricist for the track Ennodu Nee Irundhaal. However, Sid Sriram won the Filmfare Award for Best Male Playback Singer for the song. Release 3 Critical reception 4 Track list Development edit A. R. Rahman was selected to compose the original songs and background score for the film. In early July 2012, singer Vijay Prakash recorded the track Pareshanayya (Telugu version of Mersalayitten). In January 2013, the song Aila Aila was recorded. Karky called it as the most challenging song he had ever worked on. As some part of the films story is about modeling, his team created a compilation of six-seven commercials that play to this song. According to Karky, The lyrics of Aila Aila was the most difficult to pen as each line will have two different meanings, one is what you hear and one is what you are going to watch on the screen. The five and a half minute track blends genres like pop, bhangra, opra comique elements and electronic beats. In an interview with The Hindu, S. Shankar stated that he wanted unusual music for I with extensive experimentation. He called the experimentation most evident in this track especially the operatic part. The song slightly touches underlying feeling of romance. Portions of the track Ennodu Nee Irundhaal sung only by Sunitha Sarathy were recorded on 14 February 2013. Rahman was supposed to have sung Ennodu Nee Irundhaal but chose Sid Sriram because the latter sang it well and Rahman felt that Sriram didnt earn the deserving recognition through track Adiye from Kadal, thus gave a second opportunity. Lyricist Madhan Karkys third song in the film was recorded by mid September 2013. In May 2014, Rahman through his bulletin board system of Reddit stated that the film songs have more youth-oriented voices. The track Mersalaayiten was recorded by Anirudh Ravichander and Neeti Mohan in the span of July August 2014. On 4 July 2014, the recording of all the songs for both the versions the original Tamil version and the dubbed Telugu version were completed. Pravin Mani was involved in post-production of the album for two months. He was recruited for the work of recording ancillaries and corrections. Madhan Karky explained the meanings of the Tamil words he had used in the song Ladio on his Twitter page. Release edit On 24 March 2014, Sony Music India acquired the audio rights of the film. ![]() The audio launch was planned for a release in Canada, 23 but the films producer, Venu Ravichandran, asserted that the music of the Tamil version would be released at a grand event at the Nehru Indoor Stadium in Chennai on 12 September 2014. On 1 September 2014, Arnold Schwarzenegger confirmed himself as an invitee at the forthcoming event. Kannada actor and singer Puneeth Rajkumar and Telugu actor Rana Daggubati was as chief guests. Ravichandran said Rahman would present the songs in a fashion similar to a live music concert. International bubble artist Ana Yang, wife of the 16-time Guinness World Record holder, Fan Yang, performed as part of the event. Weta Workshop artists who have worked on the film would provided the makeup for the background dancers, who delivered the performances wearing the actual costumes from the respective songs. A fashion show by the films costume designer took place. A rough cut version of the song Merasalaayiten leaked onto the internet a day prior to the music launch. Original version edit Bobby Simha and singer Chinmayi hosted the audio launch. Anirudh Ravichander, Karthik, Keba Jeremiah, Neeti Mohan, Haricharan, Natalie Di Luccio, A. R. Rahman, Amy Jackson and Vikram were part of the stage performances. The team from Weta Workshop was introduced after the song Ennodu Nee Irundhaal was performed. In addition to the songs from the soundtrack album, Rahman also performed a few tracks from his previous compositions, which were Oorvasi Oorvasi, Chikku Bukku Rayile, Ottagathai Kattiko, Muqabala, Petta Rap, Maya Machindra, Shakalaka Baby, Girlfriend, Colombus Columbus, Athiradi Kaalam and Irumbile Oru Irudhaiyam. Critical reception edit Songs edit The album received very positive reviews upon release. Critic Baradwaj Rangan for The Hindu called the soundtrack wholly individual that liberates A. R. Rahman. He felt, The soundtrack that sets Rahman apart.
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